If it wasn’t evident before, it sure is now. The enterprise technology landscape is evolving, and it’s evolving fast due to COVID-19. As a result, the way in which startup sales teams are engaging with enterprises is changing too.
Last month, we released the 2020 CIO Innovation Index: Startup Engagement Trends for the Crisis CIO. We surveyed 100+ CIOs, including IT leaders at AEG Worldwide, Avnet, Blue Diamond, Flex, Kao and Kraft Heinz to understand what emerging technologies enterprise CIOs are prioritizing, how they’re working with startups and what CIOs themselves are doing to drive innovation.
As we evaluated the data and trends, we realized the report has implications for startup CROs and revenue leaders, so we developed the CRO Edition of the 2020 CIO Innovation Index. This new report gives startups visibility into where enterprises are looking for startup technologies, provides them with guidance on how best to get noticed and how to develop successful commercial relationships with them.
So how does the 2020 CIO Innovation Index help CROs and startups? It provides data-driven evidence on key go-to-market strategies such as:
- How COVID-19 has impacted enterprise technology buyers priorities
- The role of proof-of-concepts in enterprise sales processes and the keys to making them successful
- The technology areas where enterprises are more inclined to work with startups versus incumbent technology vendors
- The best ways to get your startups and solution noticed by CIOs and large enterprise IT buyers
- Ways in which CIOs are working with startups beyond being buyers of technology
Our hope is the data and subsequent GTM strategies in our report help you lead your revenue-driving organization to continued success in 2020 and beyond!