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Introducing the CRO Edition of the 2020 CIO Innovation Index: Startup Engagement Trends for Today’s Revenue Leaders
October 29, 2020
Table of contents

If it wasn’t evident before, it sure is now. The enterprise technology landscape is evolving, and it’s evolving fast due to COVID-19. As a result, the way in which startup sales teams are engaging with enterprises is changing too. 

Last month, we released the 2020 CIO Innovation Index: Startup Engagement Trends for the Crisis CIO. We surveyed 100+ CIOs, including IT leaders at AEG Worldwide, Avnet, Blue Diamond, Flex, Kao and Kraft Heinz to understand what emerging technologies enterprise CIOs are prioritizing, how they’re working with startups and what CIOs themselves are doing to drive innovation.

As we evaluated the data and trends, we realized the report has implications for startup CROs and revenue leaders, so we developed the CRO Edition of the 2020 CIO Innovation Index. This new report gives startups visibility into where enterprises are looking for startup technologies, provides them with guidance on how best to get noticed and how to develop successful commercial relationships with them.

So how does the 2020 CIO Innovation Index help CROs and startups? It provides data-driven evidence on key go-to-market strategies such as:

  • How COVID-19 has impacted enterprise technology buyers priorities
  • The role of proof-of-concepts in enterprise sales processes and the keys to making them successful
  • The technology areas where enterprises are more inclined to work with startups versus incumbent technology vendors
  • The best ways to get your startups and solution noticed by CIOs and large enterprise IT buyers
  • Ways in which CIOs are working with startups beyond being buyers of technology

Our hope is the data and subsequent GTM strategies in our report help you lead your revenue-driving organization to continued success in 2020 and beyond!



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Disclaimer: This article is for informational purposes only. It is not an advertisement, and it is not intended to provide advice or services of any kind, and does not constitute an offer to buy or sell, nor a solicitation of any offer to buy or sell, any security or other financial instrument in any fund sponsored by Sapphire Ventures, LLC (“Sapphire”). The information contained herein is not an investment recommendation, and may not be relied on in any manner as, legal, tax, or investment advice. While Sapphire has used reasonable efforts to obtain information from reliable sources, we make no representations or warranties as to the accuracy, reliability, or completeness of third-party information presented within this document or survey itself. All metrics presented are derived from survey respondent answers only, whereby no outside sources were used in compiling the index. Metrics presented do not in any way represent official statements by Sapphire. Various content and views contained within this article and index represent those of the survey participants only, which do not necessarily reflect the views of Sapphire. Such views are subject to change at any point and do not in any way represent official statements by Sapphire. No guarantee of investment performance is being provided and no inference to the contrary should be made. Past performance is not indicative of future results.