Our Value-add Platform:

A first-of-its-kind approach to early-stage sport investing.

We are passionate about helping innovative entrepreneurs create category-defining businesses that transcend sport. We know what it takes to help our companies grow and we’re committed to being long-term, value-add partners to the next generation of technology companies at the intersection of sport, media and entertainment.

Our approach leverages an investor base of stakeholders across the entire sports, media and entertainment ecosystem and is built on Sapphire Ventures’ established venture capital and Portfolio Growth platform. Our dedicated team of investment professionals is focused on helping our entrepreneurs build companies of consequence.

Recent Investments

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mycujoo empowers sport federations, leagues and clubs to easily live-stream their competitions and matches. mycujoo’s technology ensures live streams can be broadcast from a device as simple as a mobile phone to provide opportunities for the distribution, monetization, and commercialization of rights holders data and content, and serves the audience that keeps the game alive, the fans.

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Overtime is a sports network focused on young, digital-native sports fans. The company’s programming focuses on talented young athletes, in particular high school athletes who play basketball and football. Overtime is a distributed sports network.

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Tonal is the world’s most intelligent fitness system and the first truly personalized approach to strength training. Tonal enables people to lead healthier lives by providing them with the technology, guidance, and community support to effectively reach their fitness goals.

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Phoenix Labs

Phoenix Labs is an independent game company based in Vancouver, British Columbia and San Mateo, California. The company was founded in 2014 to create games for it’s passionate community and evolve the way great games are made and enjoyed. They aspire to create new AAA gaming experiences that their community will share for years to come.

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Fevo enables “social commerce” by making it easier to bring people together to create unforgettable group live event experiences. With a powerful payments technology and a smart approach, Fevo is revolutionizing how groups purchase and socialize their transactions with their friends and friends’ friends allowing people to easily share event details and also split payment across live events, attractions, travel, or direct-to-consumer e-commerce brands such as in the health and beauty sector.

Value-add Investors

Sapphire Sport is a first-of-its-kind venture capital platform bringing together the capital and industry experience of premier global sporting, media and lifestyle brands, including City Football Group, owners of English Premier League champions Manchester City; owners and investors from major U.S. sports franchises - National Football League, Major League Baseball, National Basketball Association, National Hockey League and Major League Soccer - and strategic family offices and institutional investors.

Global Sport Market by the Numbers

$1T+total addressable global market

80%of the world are sports fans

$1.5Binvested in sport companies in 2017

$500B+U.S. addressable market

Investment Criteria

Company Stage and Focus

We primarily invest in Series A and B-stage technology startups focused on the intersection of sports, media and entertainment.

Investment Size

We typically invest between $3M and $7M as our initial investment, acting as a lead, co-lead or participant.

Investment Sectors

We will be tracking and investing in multiple market segments, including:

  • Next Gen Media
  • Sports Betting & Data
  • Digital Fitness
  • eSports & Gaming

These segments are not exclusive and will consistently be tested and reevaluated.

Latest News

Why Sport?

In 2004, I spent several weeks traveling Brazil and Argentina. Toward the end of my trip there was a soccer match, contested by two of the top clubs in the Brazilian Series A, in the Maracana in Rio -- the...

Sapphire Ventures Draws Who’s Who of Sports to $115 Million Fund

On the field, the New York Jets and San Francisco 49ers are competitors. Off the field, their owners are teaming up in a new $115 million investment fund by Sapphire Ventures.

Introducing Sapphire Sport: A new early-stage venture platform

“Put me in Coach!  I’m Ready to Play...” John Fogerty, Centerfield As I start my 12th year as a partner with Sapphire Ventures, I couldn’t be more excited about the evolution of our venture platform and our newest initiative, Sapphire...