We launched a new category when we created Sapphire Sport by marrying our deep tech investing fundamentals with a world-class LP base across global sport, media and entertainment brands. The result is a venture capital platform that gives founders of all stripes access to the resources of global brands who are creating the next generation’s companies of consequence.
We bring together investors with long histories of building and monetizing loyal and passionate communities. Our LPs offer the capital and industry-defining experience of premier global sporting, media and lifestyle brands, including City Football Group, owners of English Premier League champions Manchester City; owners and investors from major U.S. sports franchises—NFL, MLB, NBA, WNBA, NHL, and MLS—as well as strategic entertainment organizations, family offices and institutional investors.
Our portfolio is building the next generation’s companies of consequence at the nexus of tech and culture.
Flowhaven is the leading brand licensing management platform enabling licensing professionals to automate every phase of the brand licensing workflow, including planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting and more. Flowhaven is a Licensing International member with offices in London, Los Angeles, and Helsinki.
Aglet is a publisher and developer of sneaker-focused, location-based spatial commerce experiences for Gen-Z. Aglet was created to reimagine the commerce experience by fusing virtual and physical worlds and location-based gameplay.
Buzzer is a new notification-driven mobile platform for short-form live sports personalized for fans. Buzzer’s mission is to democratize frictionless access to live sports and entertainment and is specifically designed to meet the needs of the next generation of sports fans. Through customized and curated alerts, mobile-first fans never miss out on the most exciting moments in live entertainment, signifying a new era in media. Buzzer presents an opportunity for leagues, networks, brands and other media rights holders to reach new audiences, receive data and analytics and define new revenue streams.
Founded by Incubus guitarist Mike Einziger and renowned violinist Ann Marie Simpson, Mixhalo is a no-latency, network-based technology that delivers pristine, high-quality audio (and other data) in real-time to attendees at concerts, sporting events, conferences, and any other live event. Clients and partners to date include: The STAPLES Center, Outside Lands Festival, Aerosmith, Metallica, Sting, LAFC/Banc of California Stadium, the Sacramento Kings and several other teams across the NBA, the NFL, and MLS.
Overtime is the world’s leading digitally native sports brand for the next generation of sports fans. In just five years, Overtime has built a community of over 50 million followers spanning across multiple verticals including content, e-commerce, sponsorship, live events and more. Overtime recently announced Overtime Elite, a transformative new sports league that offers the world’s most talented young basketball players a better pathway to becoming professional athletes.
Tonal is the world’s most intelligent fitness system and the first truly personalized approach to strength training. Tonal enables people to lead healthier lives by providing them with the technology, guidance, and community support to effectively reach their fitness goals.
Phoenix Labs is an independent game company based in Vancouver, British Columbia and San Mateo, California. The company was founded in 2014 to create games for it’s passionate community and evolve the way great games are made and enjoyed. They aspire to create new AAA gaming experiences that their community will share for years to come.
Fevo enables “social commerce” by making it easier to bring people together to create unforgettable group live event experiences. With a powerful payments technology and a smart approach, Fevo is revolutionizing how groups purchase and socialize their transactions with their friends and friends’ friends allowing people to easily share event details and also split payment across live events, attractions, travel, or direct-to-consumer e-commerce brands such as in the health and beauty sector.
Manticore Games™ is the developer and operator of Core, the compelling, creator-led gaming platform that is setting the global standard for user-generated gaming content. By empowering creators with the best technology, tools and most developer-friendly economic terms in the marketplace, Core offers players a near endless variety of high-quality, immersive multiplayer games and experiences.
PlayVS is the leading amateur esports platform. It is the single community where players come together to compete, fans gather to spectate and coaches manage their programs. Through strategic partnerships with the NFHS and top game publishers, PlayVS has become the backbone of high school esports, powering league play and State Championships across the nation.
GreenPark Sports provides metaverse experiences and games for sports and esports fans. Its flagship product is a native, free-to-play mobile game played over the top of sporting events, where fans battle to become the undisputed “Best Fans” of their league and season
Company Stage and Focus
We primarily invest in Seed, Series A and B-stage technology companies which are focused on large markets with powerful growth trends, driven by the next generation of consumers, as well as e-commerce and enabling technologies for those markets.
We typically invest between $3M and $10M as our initial investment, acting as a lead or co-lead. We selectively invest $1-3M in seed or syndicate deals. We work well with others, just ask our CEOs.
We believe in building communities because that’s who we are too: a family of partners, investors, and founders who energize and empower one another in an effort to push us all forward. In a market where it’s easy to be seduced by hype or driven by FOMO, we can be counted on for an authentic partnership that’s made to last. As part of this, our Portfolio Growth team supports our portfolio through customer, partner, and talent introductions from our deep bench of industry contacts.
Updates on the Sapphire Sport family.
Five years working at a leading health & fitness brand will teach you a thing or two about the $4 trillion wellness economy. I saw countless products slide across my desk that ranged from amazing to terrifying.
Gen-Z knows and cares more about their health and wellbeing than ever before. Because what it means to be “well” today is so much broader than fitness and nutrition – it’s about maximizing all areas of your life, including physical health, emotional wellness, job satisfaction, financial health, a sense of belonging, personal relationships, leisure time, and much more.
The sports-media calendar is in complete disarray, yet the desire to consume streaming products and interact with the leagues, teams, athletes, and brands that matter so much has never been higher. Buzzer, the latest Sapphire Sport investment, solves this, and it does so with the stakeholder explicitly in mind.