Sapphire Ventures
Partnering with expansion-stage, enterprise software companies that we believe can become category leaders.
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Sapphire
Jenny Bavinger (Smelyanets)
Vice President, Marketing
Jenny Bavinger (Smelyanets)
Vice President, Marketing
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Jenny is the VP of marketing and communications at Sapphire Ventures, where she is focused on helping build brand and supporting dealflow through PR/comms, content, digital, and events programs. A storyteller at heart, she has nearly 20 years of B2B VC + tech communications and marketing experience, and is passionate about sharing with the world why Sapphire is the B2B growth-stage investor of choice for today’s leading startups.

Prior to Sapphire Ventures, Jenny led dozens of communications programs for products and initiatives at companies such as Salesforce and Criteo. At Salesforce, Jenny oversaw PR for Salesforce Marketing Cloud where her work focused on ensuring product leadership amongst enterprise digital marketing platforms. While there, she also led corporate communications for the Employee Success (HR) organization and later joined the team as a product marketer to share with customers how Salesforce has built its award-winning culture. Before Salesforce, Jenny led PR at Criteo for the North America market and started her career at PR agencies such as HORN. (now Finn Partners) and Text 100 (now Archetype).

Born in Moscow, Russia, Jenny’s family immigrated to San Francisco when she was three years old. She grew up all over the Bay Area and graduated from San Jose State University with a degree in public relations. Jenny lives in the Bay Area with her two small children, husband and French Bulldog Elvis.