Chipotle received 5,000 mobile applications in first week
DENVER–(BUSINESS WIRE)–Nov. 20, 2014– Chipotle Mexican Grill (NYSE: CMG) launched a new web-based mobile job application program for smart phones and tablets to allow job applicants to apply using their mobile devices. Developed in conjunction with Jibe, a New York-based company that provides cloud-based recruiting technologies, the mobile application program runs on Jibe’s market-leading recruiting platform and is compatible with any smart phone or tablet.
Chipotle began using the mobile application app in early October. In just the first week of use, mobile applications accounted for 20 percent of incoming job applications, a total of roughly 5,000 applications. Applicants can apply for any open position at Chipotle using their mobile device, including restaurant or corporate positions. Jobs can be sorted by location (to the individual restaurant level) or functional area. Using the location services in a mobile device, users can even find available positions closest to them. To simplify the application process, applicants can pull their information from a LinkedIn profile, or users can upload a resume using their mobile device.
“We are always looking to find top-performing candidates for jobs in our restaurants, and support departments,” said Monty Moran, co-CEO of Chipotle. “To get the very best applicants, it’s important to be accessible using the platforms that people are using. Increasingly, that means mobile.”
Chipotle’s move to include mobile applications comes as mobile Internet access is on the rise. According to a Nielsen study on “the new digital consumer,” adults in the US spend 34 hours per month on average on the internet using a smartphone, compared with 27 hours online using a computer, and the Pew Internet Research project notes that nearly two-thirds of cell phone owners use their phone to go online, with one-third of cell internet users using their phone as their primary internet device.
Positions at Chipotle all provide significant potential for advancement. The company’s culture is strongly rooted in developing people internally and promoting from within. Currently, more than 95 percent of Chipotle’s restaurant managers come from within the ranks of its crew, and leadership positions are increasingly being filled internally as well.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and Responsibly Raised™ with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,750 restaurants including eight ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates two Pizzeria Locale restaurants. For more information, visit Chipotle.com.